This corporate franchise has turned getting drunk into big business. The music is loud and the signature margaritas don’t come cheap, but many tourists find the orchestrated good-time vibe irresistible. It's not just foreigners though, as Margaritaville is also popular with many middle-class Jamaicans. Every Wednesday there's a Wet’n’Wild pool party.
Although Margaritaville 'goes until you say when,' things wind up earlier when there's no ship in town.